We at Motivational-Speaker-Success have often been asked, ‘how do you go about ensuring the success of your speakers?’
There really is not tried and true formula for motivation and success, only persistent hard work and sticking with the guidelines provided below:
a. Have a valuable, meaningful, and life changing message to share with your audience. The sort of information that can turn lives around for the better.
b. Write and create a one hour long presentation that speaks about the message. Write it in a way that is sure to connect to the core of the audience. The presentation should make the audience laugh while being so substantive that it is almost deserving of a literary award.
c. Gather a group of trusted professionals in a room to critique your presentation before delivering it to a paying audience. This is common practice at Motivational-Speaker-Success. Unless the people you trust have given the presentation the green light and it has passed with flying colors, DO NOT share it with the world yet. All great motivational speakers perfect their presentation first and then deliver their message to an audience.
d. Under no circumstance should you present a rough draft of your presentation to friends and family. Unless they are motivational speakers or professionals in the field of event management and public speaking they will not have the expertise to gauge the difference between a bad or great presentation. Present only to public speaking professionals.
e. Be generous with your material once it is perfected. Share it for free or at discounted rates to groups that are deserving of the material but cannot afford your regular rates. This way you are able to do pro bono work while test running the presentation to a real audience. A great way to fine tune the presentation, perfecting it for a much more discriminating audience.
f. Document your talks and presentation if you want to achieve motivation and success. Hire a videographer with the ability to capture your talk using the right camera & lighting equipment. A great video of your presentation that is captured professionally is well lit and properly edited, can be a major marketing tool for future clients. Hiring a creative director, videographer and editor to manage your video productions at every event is an expensive investment but necessary if you are serious about becoming a success. All professional motivational speakers, including us at Motivational-Speaker-Success, document their work for marketing purposes.
g. Invest in a kick ass website. These days having a website where future clients can see videos, read write ups and published materials can guarantee more work than not having one. It is a must for all serious public speakers who are aiming for motivation and success.
h. Connect with your clients. The people who hire motivational speakers are the speakers’ bureaus, meeting planners, and the members of the National Speakers Association. Creating a database containing the relevant contact information of these people, getting in touch with them and setting up a meet & greet is the most important step at establishing your path towards success. They have to know who you are. Make sure to create a good impression because these are the people who will send you the jobs.
i. Know the competition and look for inspiration from them. Study the best motivational speakers by visiting their website and listening or watching them at work. Do not copy them. Understand what makes them great and incorporate it into your presentation. Aim to be better than the best.
j. Do the work because you want to make a positive contribution to the lives of people. Do not do it to get rich. Money is never the motivation of the best motivational speakers. Wealth is not the goal it is the result of hard work, of brilliant and creative work that is always people centered.
Becoming a successful motivational speaker is a commitment. You have to treat it as a business. You are the entrepreneur and the product is the material that you share with your audience. Like any business it requires a good measure of investment in time, energy, and financial resources. Whatever you do, unless you have the money to back up this venture for the long term, do not ever quit your day job, while in the process of pursuing your dream.
Ask any successful speaker at Motivational-Speaker-Success they got to where they are right now because they earned their place in the industry through years of toil. A person may have the innate talent to speak in front of a crowd but that will not go a long way unless the speaker is willing to go through the process of perfecting their craft.